When I watched the Super Bowl, I saw an ad of a cartoon. A man was pushing a rock up a mountain, invoking Sisyphus. Finally, the man made it to the top of the mountain. The mountain was revealed to be a mountain of rocks.
The ad was for GMC Truck.
A little while ago, a commercial asked the question: does the person make the journey, or does the journey make the person.
The Louis Vuitton ad didn’t answer the question.